For the second year running, Nigeria’s foremost advertising institution, Insight Communications swept almost every available prize at this year’s LAIF (Lagos Advertising and Ideas Festival) awards. The awards nite which took place recently at Intercontinental Hotel, Lagos was indeed, a melting-pot of clients, agencies and creative minds who gathered to celebrate the very best in Nigeria’s creative industry. Tagged “It’s a Gr8 LAIF” this year’s LAIF awards also doubled as the grand finale of the 40thanniversary of the AAAN celebrations.
Just like the globally acclaimed Cannes Lions International Festival of Creativity, LAIF was instituted in 2006 by AAAN to identify, reward and foster creative excellence in all areas of advertising in Nigeria. The award has become a yardstick for evaluating the very best of advertising agencies and their creative works in Nigeria.
This year, a total of 21 agencies participated in the Awards and competed for Gold, Silver and Bronze in the four main categories; press, outdoor, radio and television.
The major highlight of this year’s awards was the dominance of Insight Communications creative works across all platforms. Despite the competitiveness of the awards and the quality of entries made by agencies, creative powerhouse, Insight yet again blazed the trail by becoming the most awarded agency in this year’s award for the second year running. According to the medals table released by AAAN, Insight carted away a total number of 26 medals - (4 Gold, 8 Silver and 14 Bronze) to emerge overall winner of the 2013 LAIF awards.
The night indeed belonged to the management and clients of Insight Communications as they excelled in almost all the categories they was nominated. Analysts have pointed out that the agency’s supremacy in the awards is a vindication of it truly being a formidable force in the advertising landscape. It would be recalled that last year, the agency won 25 awards – (4 Gold, 10 Silver and 11 Bronze) to beat other competing agencies.
One outstanding fact about the 2013 LAIF award was the excellent performance of materials created for brands in the public sector. An excellent example at last week’s LAIF was the creative work produced by Insight Communication for Lagos State Signage & Advertisement Agency (LASAA). It was exceptionally celebrated at the awards night. Mr. George Noah, Managing Director of LASAA expressed happiness that his agency was part of such a remarkable occurrence in the history of Nigeria’s advertising.
Commenting on the recent milestones achieved by the agency, Sam Osunsoko, Associate Director, Account Management at Insight Communications, revealed that the achievement was humbling. He said, “This endorsement from the advertising industry, stakeholders, brands and consumers make us to be more humble. Going forward, this feat is also a way to discourage us from resting on our oars and do greater works. But more importantly, great power comes with great responsibility. As an organisation, it is a call to higher responsibilities”
